BetMGM Enhances Michigan iGaming Presence with Push Gaming

Push Gaming, a UK-based iGaming supplier, has entered the Michigan online casino space through a partnership with BetMGM.

Ziv Chen

Last updated: June 6, 2025 2:49 PM EDT • 3 min read

BetMGM Enhances Michigan iGaming Presence Through Push Gaming — Pictured: In this photo illustration, a BetMGM logo is seen on a smartphone and in the background. Photo by Pavlo Gonchar / SOPA Images via Sipa USA.

Push Gaming, a UK-based iGaming supplier, has entered the Michigan online casino space through a partnership with BetMGM, which the Michigan Gaming Control Board licenses to offer online casino, sports betting, and poker in the Great Lakes State.

Push Gaming’s entry into Michigan is its debut in the North American market, where it will make its international game titles, including Big Bamboo and Flaming Bisons, available to players in the state.

Andy Bentley, COO at Push Gaming, told Sportsbook Review: "We're confident that our high-quality games, combined with BetMGM's unparalleled reach in Michigan, will deliver an incredibly successful partnership.”

In addition to its market-wide games, Push Gaming will launch several exclusive titles with BetMGM that incorporate MGM Resorts International's assets and Intellectual Property. These exclusive games will only be available to players on BetMGM’s online casino platform alongside Push Gaming’s proprietary titles. They will include MGM Grand Gamble, MGM Emerald Nights, and Bellagio Diamonds.

When asked about future plans for Push Gaming in North America, Bentley replied: "This Michigan launch is just the beginning of our US journey. Our plan is to deepen our exclusive relationship with BetMGM as we look to enter additional key markets across North America. We're fully committed to establishing Push Gaming as a market favourite here, providing a steady stream of fresh content that resonates with the American audience and fosters a loyal, engaged player base."

“This collaboration is all about bringing our distinctive, player-first approach to one of North America's most dynamic iGaming jurisdictions. BetMGM players in Michigan can now enjoy fan favourites like Big Bamboo and 10 Flaming Bisons, soon to be joined by exciting exclusive titles such as MGM Grand Gamble, which leverages the iconic IP.”

Exclusive content as a strategy

BetMGM Casino is known for developing exclusive content and offering its players proprietary games that cannot be found at other online casinos. Push Gaming’s exclusive titles will join other games unique to BetMGM’s platform, including Raise the Sales, Gold Blitz Ultimate, Retro Sweets, Almighty Pegasus, and Young Guns. They're all feathers in the cap of a company that already offers lucrative BetMGM casino bonus codes.

"A pillar of our content strategy is partnering with exceptional game suppliers like Push Gaming, who have a reputation for high-quality games that have proven to be a hit with players,” added Oliver Bartlett, Vice President of Gaming Product & Content at BetMGM. "We take pride in being the first operator to bring Push Gaming's content to the United States, especially in a leading iGaming market like Michigan."

More than a supplier-operator partnership

Push Gaming and BetMGM have more in common than an iGaming content agreement. The companies are, in fact, related, as they are both owned by the parent company MGM Resorts International, which acquired Push Gaming on May 1, 2023. The acquisition was made through LeoVegas, a prominent European iGaming operator that was acquired by MGM Resorts International a year before.

While the BetMGM sportsbook is available in many US states, the operator’s casino is available in four states out of the seven where iGaming is legal. In addition to Michigan, it is available in the Pennsylvania online casino, New Jersey online casino, and West Virginia online casino markets.

Written By:
Ziv Chen

Ziv has over two decades of experience in the igaming and sports betting industry, having served in senior marketing and business development positions with both B2C and B2B companies, including Playtech and Microgaming. In 2019, Ziv decided to pursue his passion for writing and became a fulltime industry journalist, covering casino, sports, and gambling business news. He’s specialties include casino games and technology, US state gambling regulation, company performance, as well as gambling affiliates and marketing. As a Pitt graduate, Ziv is a diehard fan of all Pittsburgh sports teams, with the Steelers at the top of the list. In his free time, he enjoys reading crime fiction, biographies (mainly of sports personalities, but not only) and American history. Ziv’s Favorite quote: “We're going to pursue perfection, knowing full well we won't catch it, but we're going to relentlessly chase it," Mike Tomlin, Pittsburgh Steelers Head Coach.